Video: New Media 101: Where should you “advertise”? from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Where should you
 

Transcript:

We talk about advertising a lot in the podcasting world and the blogging world and the web world and I often use the analogy of if you are, you have an alpaca farm up in Northern California and you make the world’s best, finest alpaca yarns. Where should you be spending your advertising dollars? Are you going spend your advertising dollars during CSI at 9 o’clock on CBS where less than 1% of the audience wants to hear your message? Or are you better off advertising on a knitting blog or a knitting podcast of which there are probably at least 35 of them a last count I saw in the iTunes Podcast Directory – where 99% of the people want to hear your message. That’s what the power of blogging, the power of web sites, the power of New Media brings to you. it’s talking to the people who want to hear your message. In fact, through the search engines, they’re seeking you out. They’re coming to your site saying, “Oh, they do accounting consulting. They do computer consulting. They do life coaching. Through a search engine they found your web site. The trouble is, your web site has to be out there telling people that’s what you do so that the search engine find you and presents your results to these people so that they can then come to your web site. 

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

In the garden…August 13, 2014: Colors, textures and movements of the garden – Dog Days of Podcasting 2014 – 14/30

Agn artwork

Today’s In the Garden… video js an an exploration of the colors, textures and movements of the garden over a lovely soundtrack by composer Kevin MacLeod (http://incompetech.com)

Kevin has recently been hired by YouTube to create more music for the recently added YouTube Audio Library. All the music is free to use (and monetize) on your YouTube videos.

In the garden…August 13, 2014: Colors, textures and movements of the garden 

PlayPlay

Check out my collection of gardening essays, “From A Gardener’s Notebook” now available as a Kindle eBook. (You don’t need a Kindle to read it, though. Read it on your PC, Link: http://j.mp/fagnbook

Watch all past episodes of “In the garden…” in this YouTube Playlist


Music: “Side Path” by Kevin MacLeod (http://incompetech.com)

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Your likes and subscriptions directly reflect how many other viewers are suggested this video.

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“In the garden…” is a series for A Gardener’s Notebook highlighting what is happening in my garden, my friend’s gardens and California gardens throughout the seasons. 

Noted: Polaroid Sets Sights on GoPro With Tiny, Water-Resistant Cube Camera via Mashable

Polaroid Sets Sights on GoPro With Tiny, Water-Resistant Cube Camera via Mashable

Polaroid Sets Sights on GoPro With Tiny, Water-Resistant Cube Camera via Mashabl

Polaroid, a company best known for its instant photographs, has launched the Cube, a tiny but durable full HD camera.

The Cube shoots 1080p video and captures 3MP photos with its 124-degree wide angle lens. The battery is built in and rechargeable using a USB cable (Micro SD card not included).

 Read More


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

Video: Making Hard Cider – Day 1 – Dog Days of Podcasting 2014 – 13/30

Part of the Dog Days of Podcasting 

Making Hard Cider - Day 1 - Dog Days of Podcasting 2014 - 13/30

 

Making hard cider is very, very, easy and I show you how in this video. Things get very busy after only 1 day of fermentation. 

More information on Douglas E. Welch and Careers in New Media:

Previously in the Dog Days of Podcasting 2014:

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”