One of the other things — people love behind the scenes information. If you are in a situation to provide behind the scenes information about your life, your work, your career, your artwork or the same for someone you’re working for — people will eat that up. If they can be backstage a rock concert, they will love it. That’s the type of stuff that you can deliver and most people throw that away. They don’t even consider stuff like that in their own life. For example, let’s go back to the artist metaphor. If an artist is creating a pot, sitting there in the lonely little studio — they’re all alone spinning their pots on their wheel — the fact is, if they recorded their process in doing that — they made some video clips of them doing that — people will eat that up. People will visit them and people will come to respect their work more because they see the work that goes into it. A lot of work we do in our lives is hidden. If we can open that up to people we can actually, again, show people what we do and how well we do it and why that pot costs $300 not $1 at the Dollar Store.Ok? There is that much work being put into it. And if you can show that to people, it’s a great thing to share on your blogs, on your YouTube Channel, on your Facebook, on your Twitter and so forth.
I often tell people that you are an expert if you have one more piece of information or one more experience than somebody else. If you have that, someone else wants to know that. If you have experience putting a plugin the WordPress Plugin Directory — and dealing with that — there are other people that want to know that. Ok? Because they are trying to do it, too, and they want someone with experience to lead them through the process. So you have automatically something that you can share that will find an audience because people will do those searches online — people will ask those questions elsewhere — and there will be someplace for them to go for that information.
There is a benefit of podcasting that works for us all — and that is that it gives us control over our product. It allows us to speak directly to our audience and so I believe anyone can benefit from that. Anybody — regardless of their career, their job, their art, whatever they are trying to do — can use podcasting to talk directly to their audience.
We all have an audience. It doesn’t matter what we do. We can be a plumber. We still have an audience. We still have customers we are trying to reach, people we are trying to effect, policies we are trying to change.
Anyone can and should start podcasting to benefit their career.
It’s not about who follows you on social media. It’s all about who you follow. Your social media feeds should have value to you. It shouldn’t be about obligation. It shouldn’t be about automatically following back. It shouldn’t be following the popular people. It’s about does what that person is saying have value to you. Because that is where you get the value out of your social media use — in that way. Say, as an example you have a friend who is an expert on knitting. There know everything there is to know about knitting and that’s all they post about on Twitter and Facebook is knitting, knitting, knitting. It’s great content! I don’t care. Ok. I’m not a knitter. It doesn’t mean that person doesn’t have value. It just means their information doesn’t have value to me. Ok? Follow those people who have value to you. If you see a Twitter come through — if you see a Facebook post — come through and you are like “What the heck is that?” Click on that link and look at what they posted recently. Look at their last 10 posts — and if there is nothing of value in there — unfollow them. All they’re doing is polluting the value of your social media stream. You’re getting less out of your use of Facebook — less out of your use of Twitter — because they’re there. Because you can’t find the good stuff. And I apply that same rule to me. I look at my Twitter stream every so often. I look at my Facebook stream every so often. I look at my – whatever — Google+ stream — every so often. I look at it and say, “If I were coming in as a person who happened to see one of my posts and was thinking of following me — would I follow myself?
Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension. (http://uclaextension.edu). I talk about the why you should start podcasting, how to market yourself and some of the equipment involved.
Here is a playlist of all the videos I produced in December 2013.
You can find all my past videos on my YouTube Channel. If you enjoy a video, please click the Like button or Subscribe to the YouTube Channel. Doing that directly effects how many other people see my videos.
Click the playlist menu to see a list of all the individuals videos in the playlist.