Video: Advertising in podcasts from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Advertising in podcasts from New Media Q&A 2015 with Douglas E. Welch

Transcript:

I tend to prefer that type of arrangement (sponsorship) rather than kind of random advertising because, if you’re signed up with a random group of advertisers you never really know what you are going to get in your podcast and I’m always a little worried, as a producer, of getting that one ad that just offends my entire audience and destroys the listenership I have. So, I’m always a little leery of that.  I like to think that advertising is not the best way of supporting a podcast. Unfortunately, no one has really come up with a much better idea.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox  

iTunes Podcast Directory

Free Blogging Sites

http://Wordpress.com

http://Blogger.com

Royalty Free Music

Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Sponsors for Your Podcast from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Video: Sponsors for Your Podcast from New Media Q&A 2015 with Douglas E. Welch

Transcript:

You can also get a sponsor. Back in the early days of television it was “The Dinah Shore Show Sponsored by Chevrolet”, I believe. And they paid the large cost of producing that television show and if you  have particularly good contact, if you have a contact which is very interested in hitting your niche market, you might actually be able to get a sponsor — someone who will offer you a certain amount of funding to mention, play ads during your show, and to, basically, work in a partnership with them to reach an audience that they’r trying to advertise to. Now sponsorshop is tough. It’s a lot of leg work. It is a lot of phone time. I think it is one of the better ways of supporting your podcast, but unfortunately it is also one of the more difficult things to actually accomplish. So, there’s lots of resources online on about how to get a sponsor for your podcast — what you need to develop — like a press kit, and PR materials and stuff like that.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox  

iTunes Podcast Directory

Free Blogging Sites

http://Wordpress.com

http://Blogger.com

Royalty Free Music

Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Affiliate Income for Podcasts from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Affiliate Income for Podcasts from New Media Q&A 2015 with Douglas E. Welch

 

 

Transcript:

There are a couple of ways — when just getting started — of aking some “change”, I’ll call it, from your podcast. One of those is affiliate income. If you mention books in your podcast or other products, sign up for an Amazon Affiliate account. That way, when people purchase something that you mention through your link, you’ll get between 4-6% of the purchase price for that product that they buy. Obviously, all these things that I am going to mention are based on the number of eyeballs, the number of listeners, the number of ears that you have on your podcast, so the more the better. You really won’t make a lot of money from these until you get quite a significant number of people listening or watching your podcast. So, yeah, affiliate income like Amazon. I’m sure you’ve heard ads like Audible. They advertise on a lot of podcasts. Squarespace advertises on a lot of podcasts and the way that podcaster makes money is when someone signs up using their code, they get either a flat fee or a percentage. So, there’s one way, right up front and you can easily sing up for those. There’s really no limitations. As long as you have a decent web site that’s not in a prohibited area of topic, you can sign up for an affiliate account and start using that almost immediately. Again, you’re not going to make a lot of money until you get quite a few listeners to your show.

Links mentioned in this video: 

Voiceover: Techniques and Tactics for Success by Janet Wilcox  

 iTunes Podcast Directory

 Free Blogging Sites 

http://Wordpress.com 

http://Blogger.com 

Royalty Free Music

Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program 

Audible.com 

Far Lands of Bust 

KurtJMac Patreon Page

 Rob Paulson and Talking Toons 

More information on Douglas E. Welch and Careers in New Media:

Video: Making Podcasts Profitable from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Transcript:

What are the ways to make podcasts profitable? Oooo, that’s a big one. Actually, after 10 years of podcasting it’s actually starting to get some better methods of actually making money from your podcast. That said, when I started podcasting back in 2004 – I was one of the first 20 podcasters once that term was coined – I have never looked at podcasting as a way of making money itself. I’m not an entertainment industry person. I don’t see myself producing a show. I used my podcasting to support everything else that I do. For example, I podcasted the career column I wrote for many, many years, because it brought people to my blog. It brought people to my consulting services. it brought people to my books, so on and so forth.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox  

iTunes Podcast Directory

Free Blogging Sites

http://Wordpress.com http://Blogger.com

Royalty Free Music

Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program Audible.com Far Lands of Bust KurtJMac Patreon Page Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: More on Podcast Scheduling from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Nmqa 2015 12 podcast scheduling anim

 

Transcript:

Again, typically weekly shows tend to be best. I think that ties mainly to our traditional media backgrounds. We’re used to a sitcom or a drama coming out on Tuesdays at 8, right? We’re used to that weekly schedule. Weekly schedules tend to be enough to keep your podcast in people’s minds, but not so often that it is a burden for you. Not so far apart that they forget about you between shows or they forget what you talked about last week. There is something to be said for a momentum and being reliably there — they can listen to the show whenever they want — but they’ll know that that show will always be there on a Wednesday or on a Friday, whatever day you decide to release it. So, typically I shoot for a weekly podcast, but that’s not hard and fast. As with everything in New Media, you’re going to find your own way. You’re going to find — perhaps if you’re doing a news-related show — that really you only have enough news to talk about every two weeks. That’s fine. Bundle it up. Do it every 2 weeks. You may find that that wil shrink down and become a weekly show somewhere down the road, but don’t let that throw you off. Take advantage of the freedom you’re given in new media and find the format, the timing, the topics that best work for you.

Links mentioned in this video: Voiceover: Techniques and Tactics for Success by Janet Wilcox   iTunes Podcast Directory Free Blogging Sites http://Wordpress.com http://Blogger.com Royalty Free Music

Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program Audible.com Far Lands of Bust KurtJMac Patreon Page Rob Paulson and Talking Toons More information on Douglas E. Welch and Careers in New Media:

Video: How often should you post podcasts? from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

How often should you post podcasts? from New Media Q&A 2015 with Douglas E. Welch

Transcript:

Next question. How often should you post podcasts? Again, the very frustrating answer I often give… yes! The fact is, podcasting and should be posted as often as you have something interesting to say. That said, typical podcasts fall into a weekly schedule — a 7 day schedule of some part. There are some people out there that do daily podcasts. I will warn you. It is a treadmill to get on a daily podcast. You nede to produce shows well in advance of their release, because life intervenes. You get called away to the doctor or a family problem or a job problem or whatever and all of s sudden you have missed a daily show. If you’re going to do that, go into with eyes wide open and realize what you a treadmill that can be and know that you are going to have to be producing shows weeks ahead so that, should you have an issue or you just want to take a vacation, you can pre-produce those you need to release during the time that you’re away.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Work with your musician friends from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Nmqa 2015 10 musician friends anim

 

Transcript:

Also, and this is another great idea, because it ties into the collaborative nature of new media, go to your friends. Do you have musician friends? Do they have a band? Do they write songs? Do they write music? Have them write something for your podcast. Have them play something that they have already written before and then have them give you rights to use that music in your podcast. They can sign a simple piece of paper that says, “I give you rights to use this in your podcast.” They sign it, you’re protected. That is a great way of sharing the wealth of new media. You’re exposing their music to your audience and your audience, in a lot of ways, is being exposed to their audience, because, what are they going to do? If you use their music in your podcast, they’re going to refer their audience over to you and say, “My song is in this podcast. You should go check it out.” What could be better? Share the wealth. Avoid copyright problems. Don’t use mainstream pop music, videos and other things in your work. You’ll get dinged for it. YouTube will ding you automatically. There is an automated system called Content ID that will simply mute the audio on your video, which, of course, is going to have a very huge, detrimental effect. So, don’t do it. Avoid it whenever you can and if you do want to use something that copyright, get permission before. Do whatever you have to do, so that you’re free and clear on that and you’re not going to run into problems with legal fees. lawsuits, any of that stuff down the road. Don’t do it. Save yourself the trouble and do it right, right from the very beginning.  

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Podcast Music Sources from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Nmqa 2015 09 podcast music anim

 

Transcript:

You can create your own music in GarageBand and assemble loops and other things like that. You can get music from royalty-free sources who freely make their music available like Kevin MacLeod over at Incompetech.com. I’ll put a link in the show notes for this video. Kevin produces tons of great music that he offers up for YouTubers and other podcasters to use for free. He also has a commercial license where you can pay him a relatively small fee — I think it’s like $100 — and even use his music in commercial projects as much as you wish. Don’t avoid those types of possibilities out there, but make sure that you’re using something that is freely available for you to use and, the way I look at it, the best way of doing that is creating everything yourself.  

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Copyright Considerations from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Nmqa 2015 08 copyright anim

 

Transcript:

Are there copyright considerations in a podcast? For instance, if you feature the art, music, intellectual property of someone else, either a a soundtrack or the subject of a podcast, do you need permission to use it? First answer, yes! Too often, podcasters get somewhat blindsided when they use a piece of music or a piece of artwork or something by someone else who owns the copyright on that project. Don’t do it. For me, one of the best ways of starting in podcasting is to create all your own content. One, it just sort of bypasses this whole issue with copyright because you own everything you’re doing. 

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: New Media Freedom from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

 

Transcript:

One of the great things about podcasting and other forms of New Media is that they can be whatever you want them to be. That’s part of the joy and the wonder of podcasting is we’re freed from a lot of constraints that were placed on us by, really, the technology that was available on the early radio and television industry. We’re set free form that. We can deliver our shows, pretty much around the world to anyone who might want them, so finding your audience is basically a case of finding what you’re interested in and sharing that with the world and in most cases, your audience is going to find you.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Your podcast is about…You from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

 

Transcript:

Kevin Smith — famous movie director — had a lot of success with his podcast and, the fact is, his podcast ranged everywhere. He would talk about Hollywood. He would talk about directing. He would talk about acting, but he talked about whatever really interested him, because, in that case, He was the niche for the podcast. It sounds a little weird to think of someone being a niche in themselves, but people tuned in to hear him and what he had to say about whatever topic he had something to say about. So, when you’re developing a podcast, you sort of have to think “What is this podcast really about?” and I think you’ll find that focusing on a particular area that interests you deeply, whatever you are passionate about, yeah, it’s probably going a fairly tight focus, but don’t let that limit you. One of the great things about podcasting and other forms of New Media is they can be whatever you want them to be. 

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Find a niche for your podcast…or not from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

 

Transcript:

Should a podcast be narrowly focused or can it benefit from having varied content? Well, as I am often fond of saying — and frustrating the heck out of people — yes. Your podcast can, and should be, niche focused. Perhaps you talk about voiceover or comics or gardening — like I do — or careers or technology or whatever. Gaming is another big, big podcast niche right now. If you’re really interest in that, sure, focus very, very narrowly on that niche. Now, that said, you’re going to find some podcasts out there which have much more akin (in common) to the “morning zoo” show like you’d hear on terrestrial radio these days — the 2 DJs making jokes, having fun and playing music in-between, maybe interviewing some people and often those shows will range quite widely.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Podcasting as niche media vs. mass media from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

 

Transcript:

I want to caution you, though. Podcasting is not what we might consider a mass media. It’s a niche media. Your audience is not going to be 8 million people like it would be for NCIS on CSBS on Tuesday night, but it could be 1, 2, 4, 10,000 rabid, raving fans of your work who will support you and assist you and basically give you some great feedback about the work you’re doing as well as, perhaps, supporting you financially, through a Patreon fundraiser or through affiliate income — and we’ll talk about that a little but later. So, get the word out in any way you can.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media: