Video: In the garden short…August 5, 2014 – Dog Days of Podcasting 2014 – 6/30

Agn artwork

The strawberry runner we potted up on July 31, 2014 is already growing on its own, so I moved it to the potting bench and started the same process with another runner today. I hope to create at least 4 plants to start filling in one of our newly retrofitted garden beds.

In the garden short...August 5, 2014: Starting another strawberry runner propagation

 

Check out my collection of gardening essays, “From A Gardener’s Notebook” now available as a Kindle eBook. (You don’t need a Kindle to read it, though. Read it on your PC, Link: http://j.mp/fagnbook

Watch all past episodes of “In the garden…” in this YouTube Playlist


Music: “Whiskey on the Mississippi” by Kevin MacLeod (http://incompetech.com)

Please Like this video and/or subscribe to my channel on YouTube.

Your likes and subscriptions directly reflect how many other viewers are suggested this video.

Subscribe to my YouTube Channel

 

“In the garden…” is a series for A Gardener’s Notebook highlighting what is happening in my garden, my friend’s gardens and California gardens throughout the seasons. 

MacLeod Ale Brewing Co – Dog Days of Podcasting 2014 – Day 4/30

MacLeod Ale Brewing Co - Dog Days of Podcasting 2014 - Day 4/30

e

A visit to the MacLeod Ale Brewing Co right here in our own neighborhood.

MacLeod Ale Brewing Co
14741Calvert Street, Van Nuys, CA
https://www.facebook.com/MacLeodAl

Previously in the Dog Days of Podcasting 2014:

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”

Video: Dog Days of Podcasting 2014 – Making Cornbread – Day 3/30

Video: Dog Days of Podcasting 2014 - Making Cornbread - Day 3/30

Today it’s time for cornbread to take over to a friend’s house for a BBQ dinner. This recipe, combined with a well-seasoned cast iron skillet makes a great cornbread — fluffy on the inside with a great crispy crust.

To get some of those great collapsible measuring cups as seen in the video, visit this Amazon.com link

Chef’n SleekStor Pinch Pour Collapsible Measuring Cups & Nesting Measuring Spoons Set

Cornbread

Ingredients

1 cup yellow cornmeal
1 cup All-purpose flour
4 tsp baking powder
1/4 cup sugar
2 eggs
1 cup milk
1/4 cup melted butter

Directions

Preheat oven to 425°

Oil cast iron skillet and place in oven.

Mix cornmeal, flour, baking powder and sugar in bowl. Add eggs, milk and butter. Mix until ingredients just mixed together. Do NOT over mix.

Remove skillet from oven and carefully pour in cornbread mix.

Bake for around 20 mins. Use knife to test for doneness. Knife placed in middle should come out clean.

Immediately remove from skillet and place on wire cooling rack.

 

Previously in the Dog Days of Podcasting 2014:

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”

Video: Dog Days of Podcasting 2014 – Risotto Rosso – Day 1/30

Video: Dog Days of Podcasting 2014 - Risotto Rosso - Day 1/30

Today I show off what’s on the stove for dinner. In this case, it is one of our Recipes in Rotation, Risotto Rosso, a tomato-based risotto with italian sausage.

The original recipe for Risotto Rosso comes from the cookbook, Cucina Rustica by Viana La Place and Evan Kleiman. It is now available new in paperback from Amazon.com and others.

For all of or family Recipes in Rotation, check out this free cookbook, Recipes in Rotation, available via the web or for your iPad using the Cookbook Cafe app.

Previously in the Dog Days of Podcasting 2014:

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”

Video: New Media 101: Visibility for your work is the best SEO from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation – The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Visibility for your work is the best SEO from

Transcript:

Why do you do it? we;;. first of all, to feed the search engines. My joke is — you may hear the term Search Engine Optimization. there are company’s out there — some of you may actually be doing this for people — of where you try to improve their search engine ranking. My joke is, my method of Search Engine Optimization is to bury Google in data. Ok? If you search on Douglas E. Welch. If you search on Doug Welch. I am the first hit in Google for Douglas Welch. I am the second hit for Doug Welch. That is a pretty common name. I know, because I see all the other Doug Welch’s that pop up. I dont’ do any gaming. I don’t do anything special. I don’t really thing about it that much, but what I do do is when I have something to say, I make sure it gets on one of my blogs. I put it out there. Google indexes it. It knows more about me because I put more out there. That actually is one of your first goals in a blog. It is to simply get more information out there. Why? Visibility for what you do and how well you do it.

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: Dog Days of Podcasting 2014 Introduction – Day 0/30

Here is my introduction to this years Dog Days of Podcasting Challenge. Join me for the audio, video and photographic podcasts to come each day this month.

Video: Dog Days of Podcasting 2014 Introduction - Day 0/30

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”

Subscribed 53: GenerikB – The Gaming Hermit

Originally published as part of the “Subscribed” series on my New Media blog and podcast, Careers in New Media


GenerikB – The Gaming Hermit

 Subscribed 53: GenerikB - The Gaming Hermit

When I first thought about including GenerikB in the Subscribed series today, I thought for sure that I had already linked to him for his Minecraft videos on YouTube. We have been watching — and greatly enjoying his channels for quite a while now. More recently, we have begun tuning into his live stream via Twitch.TV, too. The live stream is a different feeling, almost like watching a live show on television. You can also interact with GenerikB and other viewers in the on-going chat stream on the Twitch site.

GernerikB is a member of the Mindcrack server, whose many members we also follow and watch on a regular basis. He often collaborates with BDoubelO in the hilarious hijinks of the B Team. They work together so well, they recently launched their own Minecraft server and mod pack called “Attack of the B-Team” along with several other Minecraft YouTubers.

In the real world, GenerikB recently relocated to Sofia, Bulgaria to be near his wife’s family, so we have seen a glimpse of life in Eastern Europe with vlogs about their move and around scenic sites of the city. Since Bulgaria is about 10 ours different from Los Angeles, the live stream works well as mid-morning entertainment for us as he streams in his evening in Bulgaria.

GenerikB is a prankster, a truly funny guy, and a great entertainer. He also seems like a really nice guy, which is so important for the people I watch. I don’t need to fill my entertainment time with trolls and nasty people, so it is always great to find someone like GenerikB to keep the day light and entertaining.

Subscribe to GenerikB  on YouTube

Watch GenerikB live on TwitchTV 

Watch live video from Generikb on www.twitch.tv

 

 What are some of your favorite Subscriptions? Share them here in the comments!


Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Video: New Media 101: What are search engines looking for? from “The Why, What and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation – The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: What are search engines looking for?  from
 

Transcript:

The fact is, the search engines actively try to prevent from gaming the system and so they hide their algorithms — the way they rank people behind, inside a “black box.” We don’t know actually what’s going on inside of that black box. We can make some assumptions and that assumption that I just gave you is one, which is, it seems to be through, you know, if you we study our stats and everything else, the more often we update our web sites, the more likely that search engine is going to come back and reindex our site. Because it learns. It says, “Wow, this site is updated on a daily basis. I need to go back there every day.” And you can actually text this. You may know that there are ways of putting in searches in Google — a system called Google Alerts — you can actually put in a vanity search and say put in your company name, put in your personal name, whatever. You’ll actually see then, when you post something, you’ll see an alert come back once Google has indexed that site and, in my case, I know that can post something on one of my blogs today and, within about 3-4 hours, I will see the result come back. So, I can, through kind of a weird way of testing, actually see that, Dang, that GoogleBot came around about every 4 hours and just taps my site. If you check your log files for your web site — which a lot of people don’t actually monitor their web sites and their analytics and analyze their log files — in your log files you can actually see every time, when one of these search engine “bots” comes and indexes your site. It’s another thing to kind of be aware of.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: Why update a web site regularly? from “The Why, What and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation – The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Why update a web site regularly? from
 

Transcript:

Why do we want to update our web sites every single day? The fact is, there are a number of reasons for that. First and foremost is, if you haven’t realized it already, most of the hits to your web site today do not come from people sitting down at their computer and typing in www.blahdeblah RETURN. If you’re like me and most people, 90% plus of the hits of the people that come to your web site come there through a search engine. Ok?

Now, search engines — Google being one of the better known ones — they have a variety of criteria of how they rank web sites in search results. One of the foremost ways they rank information is, how current is it? AND how often is is updated. Well, guess what? Blogs give you a way to feed these search engines a constant stream of new information — that’s constantly being updated. And the more you update your blogs, the more often the Google searchbot will come through your web site and check it for information.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Subscribed 52: Growing Wisdom with David Epstein

Growing Wisdom with David Epstein

Growing Wisdom with David Epstein

As a gardener, garden blogger and garden YouTuber myself, I always like to keep in touch with what other garden folks are doing online. I recently came across Garden Wisdom as a suggested video on one of my own garden videos and had to check it out. David’s most recent video in on “Art in the Garden”, a topic that is interesting to me, too.

If you need and additional garden fix after reading or viewing my own A Gardener’s Notebook, you can’t go wrong with Growing Wisdom with David Epstein.

Growing Wisdom Web Site

From the Growing Wisdom Web Site…

I started this site to give you information about your yards. I have been gardening nearly my entire life since my Grandfather gave me a package of tomato seeds and my Nana taught me about bearded iris. I want to combine my knowledge of horticulture with my love of weather to give you weekly information about what to do in your yard, that week.

If the weather is going to affect the garden, you will hear about it here first.

Over the years I have been fortunate to be able to put together my love of gardening and television into the forerunner of this sight. For over three years I hosted Extreme Garden Makeover on WCVB in Boston and brought scores of weekly tips to viewers throughout the region. Now, with the ability to put video on the internet I can bring these video tips to you anywhere.

Subscribe to Growing Wisdom on YouTube

What are some of your favorite Subscriptions? Share them here in the comments!


Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Video: New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

Part of the New Media 101/Blogging 101 series…

Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

Watch the entire presentation

Wga toot your own horn panel

This a clip of my segment during this talk at the WGA (Writers Guild of America West) – Toot Your Own Horn: Self-Promotion In The Digital Age

WGA Panel entitled “Toot Your Own Horn,” with Writers’ Program alum Zoanne Clack (Grey’s Anatomy), and moderated by Writers’ Program Instructor Bill Taub, offers great insight into promoting yourself as a writer.

“TOOT YOUR OWN HORN: SELF-PROMOTION IN THE DIGITAL AGE”

In these challenging times, it is imperative that writers take control of their own careers. Be proactive, “do it yourself,” especially regarding publicity and marketing. Technology has swiftly changed, providing writers with new avenues to promote themselves and their work. Have you tapped in?

A DIY panel features publicist Henri Bollinger, president of the Entertainment Publicists Professional Society, discussing personal publicity vs. when to bring on a “professional”; screen and TV writer/author/award-winning columnist W. Bruce Cameron (8 Simple Rules, A Dog’s Purpose); Zoanne Clack (Executive Producer — “Grey’s Anatomy” and former Writers’ Program student), Gregg Kilday (film editor at The Hollywood Reporter); psychotherapist Rebecca Roy (TheIndustryTherapist.com) to broach writers’ resistance to self-promotion; and independent new media consultant Douglas Welch (also a Writers’ Program instructor) addressing new media and social marketing platforms.

Panel followed by smaller hands-on breakout sessions. Moderated by Bill Taub.

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: A Blog is a Template for Your Web Site

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation – The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: A Blog is a Template for Your Web Site
 

Transcript:

Blogging is at its very heart, a web site, like every other web site. Google’s a web site. My web site’s a web site. You web site’s a web site. A blog is just simply one way of presenting a web site. It is a web site, but easier. That’s what I try to tell people everyone about it. The fact is, with a blog — I often describe a blog as being like a piece of boilerplate letterhead. Where, you know, you have the company name, your logo, the address, all printed, then you print on that letterhead.

A blog is very similar, but for your web site. It’s designed on a template. Its designed on all your typical information is around the outside frame and the, if you want to put something new up — you want to put new content up — you want to announce a new press release, you want to have some new piece of information there, you can easily go to one page, much like a word processor, you type or cut and paste into that site what you want, hit publish and it’s on your web site.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Capture the great work you do – End of the Day for June 28, 2014

End of the day Logo

Originally published as part of the End of the Day series for My Word with Douglas E. Welch

Today we attended a great Meetup on robotics at the same place (NTMA Training Center in Santa Fe Springs) where Joseph competed in his school BattleBots tournaments. Organizer, Richard Loehnig, brought in experienced roboticist, Dr. Jason Bardis — creator of several BattleBots for hobby and the BattleBots television show, including Dr. Inferno, Jr. It was a great talk that covered Dr. Bardis’ experience with robots from his initial hobbyist forays to helps build the robot arms for the Curiosity Mars Rover and more.

It was a great talk, but something else struck me as even more important. NTMA, Richard and Brad took great pains to stream the talk and record it for future viewing. This was a perfect example of what we should all be doing when organize, host or create great content. We had about 40 people in the room with us today, but there is a potential audience of thousands on the Internet, where this video can live on forever. Why would you NOT capture such great content? Every time I see that happen I consider it such a great waste of information and also a waste of the presenters and organizers time. It may be a one time event, but video can continue to work towards your goals 24/7 for the foreseeable future.

NTMA robotics meetup

Brad recording and streaming today’s robotics presentation

You don’t have to go all out, like the NTMA folks did today. I counted at least 4 video cameras as well as the live stream and a high quality audio recording. If you have nothing else, use your iPhone, your iPad, your Android tablet whatever you have at hand. If you are doing video, find a way to prop up the device, so the video is as smooth as possible. For me, though, capturing the content is far more important than professional quality video. Yes, make it as easy to watch and hear as possible, but first, capture it!

For myself, I have a variety of ways of capturing content when I am out and about. I have my iPhone, of course, Rosanne’s iPad, an HD camcorder with external mice and a tripod, a still camera that also takes video, Joseph’s iPhone and even an ancient iRiver IFP audio recorder that I can press into service, if needed. I am sure you have plenty of devices in your own kit that could also be used — if you only took the time to do it.

If you are hosting an event, record it so you can share it on your own web site and social media channels and also offer it up to your speaker for their own usage. If you are speaking or presenting, always come prepared to record yourself so that you gave content to use later. In many cases, you can offer this back to your organizer so they have something to share, even if they didn’t think of recording it themselves. Set a good example and capture everything you do. Encourage others to do it, too. I know there is a lot of content I would have liked to see, if only the speaker, the musician, the presenter, the performer would have taken the time to capture it.

You can join NTMA for future robotics Meetup by joining their Meetup group at the SoCal Combat Robotics Meetup site.

Watch the entire live stream recording using the embedded video below or directly from the RobotRevo Twitch.TV Channel


Watch live video from RobotRevo on TwitchTV

 

Previously on End of the Day:

New Media 101: Why don’t we update our web sites? from “The Why, What and How of Blogging”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation – The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: Why don't we update our web sites? 

Transcript:

Our web sites are arid fields of old information, in most cases and the reason is — it’s not your fault — it really isn’t. It’s technology’s fault. It’s people like me who can’t write — or couldn’t write — systems that allowed you update your web sites easily.

If you have to bring up Dreamweaver. If you have to bring up a web site editor program to edit your web site, guess what? You will never update your web site. (indistinct audience comment) If you have to bring up a huge program and actually edit static pages, you’re probably not going to update your web site. Simply because it is too difficult for your average person.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: Where do you find content? from New Media Question Time

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation – New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 where content
 

Transcript:

You need to capture ideas as they occur to you, because we tend to throw away lots of content every day. We simply have a great idea on our walk or in the shower, whatever, and don’t capture it and it’s gone. It’s very rare that you get those ideas back unless there’s similar stimulus to trigger them again. Most times, they just kind of go down the river of thought and you never think about them again.

Integrate it into your life. Think about those questions that come into your life that you’re answering for other people. Think about the opinions that you’re being asked for at a party, at a dinner, by friends, by family. What are your opinions? Maybe that’s worth sharing in your podcast, if it’s on the topic of your podcast. Read the news. Read your RSS feeds. Read blogs. Check out stuff on the Internet. Set up Google News Alerts to trigger you with — to send you email when there’s a new news items on your topic. I’ll think you’ll be surprised how much content is really out there and how much information is available to you to draw upon to use in your own shows.

We have so many tools at our fingertips today that simply weren’t available 10 years ago. It’s easy to go out and shoot a video — of very high quality. It’s easy to go out and record audio of very high quality. We carry a little movie studio — for the most part — a little audio studio, in our pockets these days, along with a camera, a video camera, and a ton of other tools. There’s really no reason for you not to be marketing yourself every single day because the tools are there. The tools are no longer your limitation. It still tends to be our own limitations about marketing that hold us back.

One of things I recommend to people, too, is to get good at grabbing the content that you already create. If I’m at a museum and I’m visiting and looking around the collection, I’ll take photos. I’ll take some video. I’ll maybe do some audio. I’m going to be there anyway. I’m going to be engaging in activity anyway. It’s not like I made a special trip out there or anything like that. I’m already there doing the event. Why wouldn’t I capture some of the content from that event to later share on my blog, on my podcast, whatever? I see a lot of people who don’t do that. They go off and do some very cool things, but then they don’t capture anything to share with their friends, their family, and their audience, later.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Noted: A Drone Designed To Follow And Film You Is Smashing Its Kickstarter Goal via Business Insider

A Drone Designed To Follow And Film You Is Smashing Its Kickstarter Goal via Business Insider

Hexo

Xavier de le Rue is founder of Palo Alto-based Squadrone System and an action sports filmmaker, and his company is currently raising money on Kickstarter for the HEXO+, a drone designed to autonomously follow you with a video camera for the sake of getting great (and otherwise expensive) aerial footage for your video projects.

The project was born out of necessity, and it’s already crushed fundraising goals, raising over six times its $50,000 goal — he and his crew “needed a solution that would make aerial filming possible in the most remote places: on mountains, in the snow, and in all sorts of unpredictable situations that were quite a pain to deal with when trying to sync a drone pilot, a cameraman and a rider.”

Read More


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

Noted: Start Filming with the iOgrapher Bundle via PhotoJoJo

Start Filming with the iOgrapher Bundle via PhotoJoJo

Iographer

They say a picture is worth a thousand words, but a well made video with high quality sound all made on an iPad? There are no words.

Pair your iPad with the pro quality Rode VidMic Pro Boom and iOgrapher video rig, to really get a handle on your next film project.

Read More


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

New Media 101: Use New Media to Gain Visibility from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation – New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 visibility
 

Transcript:

In today’s world, the way we get jobs, the way we get attract opportunities to us, is by telling people what we do and how well we do it and the fact is, the best tool we have for doing that is — for showing people what we do and how well we do it — is new media. It’s making a video. It’s recording and audio podcast. It’s doing a reading of an audio book for a friend. It’s performing our own music. It’s live streaming our own performances of our band or us as an individual. It sharing what we do with as many people as possible. In that way, you attract opportunity to you. You’re trying to give people as much opportunity as possible to stumble upon your work. If you’re not out there sharing what you do and how well you do it with people, you’re limiting the opportunities that are going to come to you. You’re limiting the opportunities that are just going to show up knocking at your door, because people simply don’t know about you.

Most importantly, if you’re not being presented with opportunities to show people what you do and how well you do it, you’ve got got to create them yourself. You’ve got to do what we did — start your own reading, get together with a group of people and start putting together a radio show — like an old-fashioned radio show — where you can all use your voices, can all play different characters, can all act. Do a video series where you go out and interview people. Do whatever it takes for you to gain exposure.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Noted: Keep Your Mobile Device In Place Every Time When Taking Memorable Photo And Videos via Lifehack

Keep Your Mobile Device In Place Every Time When Taking Memorable Photo And Videos via Lifehack

Mobile tripod head

Taking pictures with a smartphone can be a daunting task. Trembling hands can instantly ruin a memorable shot. The problem is, perfect shots only happen once. Let the moment slip and you’ll be regretting it for the rest of your life. With the Shoulderpod, you can be sure to capture all of life’s greatest moments. The mighty stand is compact and fits effortlessly in the palm of your hand.

Read More


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

New Media 101: Marketing Your New Media Projects from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation – New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 marketing
 

Transcript:

How would you grab and build your audience — marketing yourself — if you start blogging in a sea full of bloggers?

That is probably the most difficult question of any person who is starting out new, because, yes, it can be very hard to raise your head above, what we call, the noise level of what is already out there. And I am going to give you some probably counter-intuitive advice on this. Don’t worry about it. Each of us, as I said earlier in this video, each of us has and audience already. We have an audience that is looking for our expertise, our opinion, our information, our entertainment, whatever. In most cases, if you are out there doing the work, if you are putting the shows out, you’re sharing them on your social media, sharing them in your blogs, sharing them with your friends, your family, everything, people will find you. Those people will tell their friends, their contacts, and so on and so on and so forth.

It truly is very much, at the beginning, a word of mouth process. You, though, have to do the work of creating the product in order for people to discover it. The fact is, if you have great content — if you have something interesting to say — people will find you and they’ll tell people about you and that’s what you truly want. Seth Godin, a famous writer on marketing and sales and stuff says, “The best marketing you can have is to have some something worth talking about.” ‘Cause if you have something that’s cool, something thats neat, something that’s worth talking about, people will talk about it. You won’t have to market it. The product itself markets itself. It sells itself. The more you focus on what you’re producing and making it available to people, the more it’s going to grow — I think just by the very nature of the beast. People, if they enjoy it, will tell other people, will share it, and it will simply start to gather a momentum snowball — like a snowball rolling downhill. It’s going to grow in that regard.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media: