This book is a great introduction into the world of podcasting and can get you up and running in just a couple of hours. Learn about recording your show, starting your blog, RSS feeds, the iTunes podcast directory and more.

There are several ways to enter. You can do one or more to gain extra entries.

Contest ends January 22, 2012

a Rafflecopter giveaway

Use the Rafflecopter widget or Leave a comment on this post to enter.

Giveaway: Podcasting for Dummies Book is a post from Careers in New Media and Podcasting

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We are all weird by Seth Godin

Whenever I read one of Seth Godin’s books I feel he is preaching to the choir because his thoughts are so much in tune with my own when it comes to New Media, marketing and business. I often that he is describing things in much the same way I do when talking to those people who don’t understand the new world we live in, but want to know more. We are all weird is another of these cases. I found myself nodding in agreement and even saying “yes, yes, yes!” out loud as I read.

The basic, overriding message to this book is, “Mass is dead. Here comes weird.” Godin should have just as easily said “Here comes niche. Here comes small or a variety of other words, but I am sure using weird makes readers stop and take notice.” I agree with him, too. The mass market is shrinking (he provides some charts showing how and why) and smart businesspeople will focus on tribes, niches, small groups to find those people with an affinity for their product.

“The opportunity of our time is to support the weird, to sell to the weird and, if you wish, to become weird.”

Like most “normal” processes of the world, the Internet and the hyper-connectivness it allows, is making weird the new normal. I know, that seems an oxymoronic phrase, but I get where Godin is coming from. As the “mass” decreases the old normal gives way to the new, weird, normal.

As with most of Godin’s books, this one gets me thinking, and making notes and instituting changes in my own marketing policies even as I am reading. You may have to think deeply about how to implement some of the ideas here, but I think there is something for nearly anyone who wants to reach a particular audience with a particular message. This can be anyone from a non-profit out to change the world to a corporate hive worker trying to keep their company relevant in the new weird, normal world.

We are all weird is available from Amazon.com as both a paperback and Kindle book. Use the links above to find out more information, read reviews and buy the book.

Disclaimer: I received an early, e-gallery version of We are all weird directly from the Domino Project. The opinions here are my own and no payment was made for this review.

Find more great New Media-related books in the Careers in New Media section of the WelchWrite Bookstore in association with Amazon.com

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This is a great way to promote your projects and events and you can and should do the same. Capture the content you are already creating and share it with the world!

Watch this video and others from the Publication Party on YouTube

My wife, Rosanne,  and I have worked as instructors for UCLA Extension for many years so when this even was scheduled they came to us knowing that we worked in New Media. Rosanne, has taught television writing and together we have taught “Podcasting and New Media for Writers” both online and as a 1-day workshop on the UCLA campus.

I was out of town on another project during this event, so Rosanne acted as the on-site producer and our good friend, Liam Johnson (@editorliam) handled the shooting and the editing of the final videos. If you are looking for an editor for your project, I highly recommend Liam. He is quite creative and dedicated.

You can find all the videos on the UCLA YouTube channel (you will need to scroll down a bit to find the videos), as related videos to the one embedded above or on the UCLA Extension Writers’ Program Instructor Bio Pages.

Project: Videos for UCLA Extension Writers’ Program Publication Party is a post from Careers in New Media and Podcasting

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As for podcast statistics, you will probably need your raw log files in order to capture the total number of downloads for each episode. Then you can aggregate them to create your total monthly downloads. These downloads will include both new shows and older shows as people do not often listen in order, or find older episodes and listen directly from the web site. This number will show you the number of “impressions” you might be able to fulfill for a given sponsor.

Make sure when you develop any sponsorship campaign that the sponsor has a way to track exactly how many buyers came from your podcast. There should be a unique product code or coupon which they can track on their end so they don’t have to rely on you for that reporting. If they are tracking it themselves they will be much more trusting of that info.

Here is an example of a podcasting press kit – http://www.businesscast.ca/media…

Read more answers to this question

Quora Answers: If I wanted to get my podcast sponsored, how do I do that? is a post from Careers in New Media and Podcasting

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Time to prepare

First, you need to give yourself some time. I often receive requests and questions about live streaming the day before, or the day of, and event. If you haven’t been streaming your events before, this is usually not enough time to do more than the most basic of video streams. This doesn’t usually have anything to do with technology, but more to do with logistics.

Depending on what you are trying to accomplish you might simply have a laptop and webcam which is pointed at a stage or a speaker. Even then, though, you will need to have some basic knowledge of the different types of live video streaming services out there and what they can do. Ideally, you will want to do a “sound check” earlier in the day or even the day before your event to make sure you don’t have any issues with the local network, web cam and service. You will need to set up your account with the streaming service and learn how you can embed and link to your stream during your event.

Time to promote

This points to another issue with time, too. If you want to attract an audience to your live video stream, you need to give them plenty of notice. They will need to place the event in their calendars and plan around it just as they would if they were attending in person. This is one of the limitations of live streams, of course, you still need to be in a particular place at a particular time, even if that place is only on your own sofa.

Ideally, you want to promote your event 2-3 weeks ahead. Then you will also want to remind people 1 week before the event, 1 day before the event and finally, right before the event starts. You will want to embed the player for the live stream on your blog and/or web site so people can easily find it and even stumble across it if they have forgotten about the event.

Adding complexity

Live video streaming from one location is the simplest to set up, but often show hosts and producers what to take live callers, or even live video calls, during their event. While it is possible to do this in a number of ways, be aware that the complexity of your production will increase dramatically.

You will probably want, if not need, additional computers, higher speed Internet connections and more people to handle the technology…at least initially. Once you get things up and running, you might be able to produce your show by yourself, but allow yourself some “helping hands” at the beginning.

Saving it for later

You will also want to make arrangement to capture the video from your event for those who weren’t able to watch it live. The fact is, the size of this audience is often much larger than the audience watching live. You can deliver this video via YouTube or other video sharing site, embed it on your web site or blog or even sell it on DVD to those who might want to own a physical copy.

Do you want to learn more about live video streaming and how to get it working for your event? Add your comments here or email me at me@douglasewelch.com to set up a phone or in-person consult.

Remember, allow yourself plenty of time before your first event so you aren’t struggling with the technology while also trying to organize your event.

What do you need to live video stream your event? is a post from Careers in New Media and Podcasting

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Off the top of my head I came up with 2 ideas.

First, instead of hiding from the controversy, engage it. Post a poll on the web site and send it out to the mailing list of interested people. What don’t they like about the poster campaign? What would they change? What would they keep? Controversy is great at driving discussion and shouldn’t be avoided. You could be developing some of your biggest fans through just such a conversation.

SurveyMonkey (and many other sites) provide free embedded polls. You can also use Google Docs Spreadsheets to make your own surveys and show live results to those voting.

Second, if the fans don’t like the ad campaign, have them design one of their own. Put their talents to use and have them show you — via text, photos, audio, video, whatever — what they would like to see in the promotion. I must admit this is better to do BEFORE you have completed your own ad campaign, but I also think it is a great response to the people that took issue. Give them a chance to express themselves in some other way than simply saying “I hate it!”

An Example Survey using Google Docs

2 Great Ways to Engage Fans Who Don’t Like Your Advertising Campaign (and more) is a post from Careers in New Media and Podcasting

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• It isn’t a fad.
• It isn’t going away.
• You can’t stick your fingers in your ears and chant “La La La”

• It is changing the way you do business every day.
• It is as important as a telephone – a bank account – a storefront.
• It is already here and your competitors are already using it to build their businesses.
• New Media is instrumental to the continued success of your business.
• That means you can’t ignore it any longer.

Over the years it has been possible to drag your feet on new technologies. Our grandparents probably resisted adding a phone to their house, then a radio, then the television. Each new technology was hailed as a fad, an oddity, a toy. New Media is in the midst of that same cycle today. What should be clear, though, is that New Media is a collection of the most useful business tools ever delivered into the hands of business. The impacts of the telephone and television – as much as they changed our world – will be deeply eclipsed by the changes wrought by New Media, in all its forms.

I said it once, I’ll say it again – you can no longer ignore New Media.

Over the years, I have been pretty forgiving of people who decided, either by accident or on purpose, not to have and not to use an email account. I grew up in the years before email and even though I might have found it useful, I could understand how others might not. Five years ago, though, something changed in my thinking. I began to look at people without email as akin to someone who refused to use the telephone. Email had supplanted nearly every other device as my communication medium of choice. It provided an excellent way of communicating with individuals and groups in a way that paper or telephone could not. Not using email today is akin to deciding not to use the telephone in the 1950s. It simply makes no sense.

I have come to the same mind about New Media. To ignore New Media, either by inattention or design, is no longer an option. Those around you have already figured this out – and not just professional geeks like me either. Businesses are learning the painful lesson that newspapers, yellow pages and direct mail advertising are becoming less and less effective every day. They don’t reach the larger world of customers their business needs to survive and thrive. Throwing “good money after bad” doesn’t make sense in a world where you now have the ability to communicate easily and directly with your customers – and they with you. Look around you neighborhood. Do you see stacks of Yellow Pages lying on lawns and porches, or in recycle bins? Are your ads really doing you any good there.

Is this new world frightening? You bet! Change is always frightening  – but it is also filled with opportunity. Now is the time to dive into New Media. Every day you hesitate – every day you ignore New Media  — is a day when your competitors are moving ahead of you.

So now that you know you can no longer ignore New Media – Get started today!

• Start devoting at least 1/3 of your marketing budget to New Media tools
  • 1/2 if you can bring yourself to do it.  You’ll be amazed at how much more you can do for less.
• Look deeply at your current marketing methods and kill off those that don’t bring in a substantial amount of sales
  • Stop advertising in the newspaper, yellow pages, etc if they no longer work. You have alternatives now.
• Start engaging your customers in conversation, wherever they might congregate:
  • web site, email, Facebook, Twitter, and a host of new services yet to be invented
• Monitor closely how New Media tools effect your bottom line
  • use coupon codes, tracking codes, whatever to get hard numbers on which methods have the most effect

Over the next several months I am going to be challenging you to engage with New Media. I am going to be pushing you – hard – to explore these new tools. I will be providing some New Media prescriptions on how to get moving on your New Media campaigns. I am also going to be dealing some cold, hard truths on why you need to use New Media or risk becoming irrelevant to your customers.

Ready to dive into New Media?

See http://DouglasEWelch.com for all the ways we can work together – online and face to face.

Ignoring New Media, in all its forms, is no longer an option for businesspeople is a post from Careers in New Media and Podcasting

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Thanks to Sally Witzky via Twitter for passing along this article.

Three Instantly Effective Social Media Strategies

No budget for developing a comprehensive Web strategy to engage your customers? Try this trio of simple and quick innovations courtesy of Alexandra Samuel

By Alexandra Samuel

If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience.

But many organizations lack the time, budget or experience to start from scratch. That doesn’t limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.

Read the entire article: Three Instantly Effective Social Media Strategies

Elsewhere Online: Three Instantly Effective Social Media Strategies is a post from Careers in New Media and Podcasting

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Here is the press release with all the information.

Douglas

SpokenWord.org Web Site Goes Live

Marin County, California – February 12, 2009 – There are perhaps millions of audio and video spoken-word recordings on the Internet. Think of all those lectures, interviews, speeches, conferences, meetings, radio and TV programs and podcasts. No matter how obscure the topic, it’s been recorded and published on line.

But how do you find it?

SpokenWord.org is a new free on-line service that helps you find, manage and share audio and video spoken-word recordings, regardless of who produced them or where they’re published.

All of the recordings in the SpokenWord.org database are discovered on the Internet and submitted to our database by members like you. SpokenWord.org doesn’t store media files, but rather the metadata such as titles, descriptions, categories and locations, which is why SpokenWord.org can accept submissions from anyone and anywhere.

SpokenWord.org is particularly useful for those with an iPod, iTunes or other media player. SpokenWord.org’s collections are a terrific way to manage all of your spoken-word programs and subscriptions, which can then be downloaded to your media player as a single feed.

SpokenWord.org is a project of The Conversations Network, a U.S. 501(c)(3) non-profit best known for its own podcast channels such as IT Conversations (the longest continuously running podcast on the planet) and The Levelator software for podcast, radio and TV audio post-production.

Contact:

Doug Kaye
doug@rds.com
The Conversations Network

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If you want to enhance the impact of your new media efforts, and expose yourself to an entirely new set of listeners and viewers, you can’t do better than recording a series of interviews.

Why are interviews so powerful? It is a simple fact of ego. When you interview someone for your show what is the first thing they do? That’s right, they tell all their friends, family and business contacts to listen.

“Hey, you’ve got to listen to this interview I did for the XYZ show!”

This is exactly what you want them to do and you want to facilitate it as much as possible. In this relatively simple way you gain exposure to each person’s network of contacts so provide them with audio or video from the interview, send them links they can share and embed in thier own blogs and web sites and post the interview to public audio and video sharing sites.

While you might hesitate to ask someone for their entire mailing list so you could send out a  press release, interviewing someone, and asking that they share it with their friends and contacts is very natural. An interview provides valuable content and yet still achieves the goal of raising your profile and that of your interview subject.

Who do you interview? Start with the people you would most like to speak with.  Who are your influences? Who are your heroes? Whose opinions do you respect most? There is no need to shoot low, either. My fellow Friends in Tech members, Chuck Tomasi and Kreg Steppe of Technorama always make a point of reaching out to bigger names for their interviews. Their guests have included Mythbusters Adam Savage and Grant Imahara, author Stephen Covey,  explorer and discoverer of the Titanic, Dr. Robert Ballard and many others.

You should also seek to be interviewed by others. You gain content that can be shared on our own blog or podcast and your ideas get exposed to a new group of people. It also allows you to get your ideas out if you are having difficulty writing them down. This was the genesis of my New Media Answers series for New Media Interchange. Members would often be peppering me with questions during our meetings and I quickly realized that my answers would be beneficial to many more people if I captured them for the web site and podcast.

So I asked NMI member, Tracy Pattin, who does her own show, Sizzle in the Middle, to act as the interviewer and duplicate in the studio what happened so frequently at our meetings. She comes in with questions on a particular topic and I answer them to the best of my ability. This results in an engaging discussion and allows me to talk about new media issues and work through ideas that I can later present as more fully-formed articles here and on the New Media Interchange blog. This allows me to answer questions that a large majority of the members might have even when I am unable to talk with each of them individually.

Start interviewing today to spread your name and your message to an entirely new group of people.

New Media Prescription 004 – Interview others is a post from Careers in New Media and Podcasting

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If you have a message to get out to your employees, your charity donors or your any other audience, there is little excuse in not giving away both the “blades” and the “razor”.

Target

Toy R Us

Get your message to your audience…cheaply…give away MP3 Players is a post from Careers in New Media and Podcasting

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Too many people I talk to look upon this as a challenging task. “Where am I going to find the time to create all this content?” The truth is, you don’t have to make more time to create your content. In most cases, you are already creating content every day. The sad part is, you are probably throwing away this content because you don’t recognize it when you see it.

Every person, every store, every charity, every restaurant, every business creates content every day…or should be. You have a unique message you want and need to communicate to your customers. You goal is to integrate new media into your work and business so that you take advantage of every opportunity to create new content.

Here are some examples from a variety of businesses:

Retail Store

Did you just receive a new product, new product line, an enhancement to an existing product or a promotional video from a vendor? Look for a way to make a short video, a piece of audio or a blog post about this product. Look for opportunities to interview manufacturers about their products. Have your staff create videos about products they really like. Your customers are there to buy your products. Give them as much information as you can to make their purchasing decisions easier. Even more, using your existing staff in your new media productions brings a personal feeling to them. Your customers will see the same people online and in the store and feel a closer relationship with your business.

Restaurant

Many restaurants work on a very seasonal menu. Peaches are in season one week, raspberries the next, strawberries another. Fall calls for comfort food and summer for lighter fare. This gives you a ready-made schedule and reason for new media. Show your customers how you are developing a new seasonal menu. Show them the special ways you are using the seasonal product. Celebrate the change of seasons with menu items, entertainment ideas, party information and more. You can also produce mini-series of cooking classes and recipes, showing some “behind-the-scenes” action that everyone loves.

Charities

One of the biggest goals of any charity is out-reach — telling potential donors what you do and why it needs to be done. If you are a medical charity, I would guess you have regular panel discussions and speakers that come to present to your staff and donors. Make a point of recording these events. While you may have 10-20 people at the in-house discussion, you have a potential audience of thousands on the Internet. If you have influential visitors to your offices, record an interview with them that can be used on your web site or sent out as a podcast.

If you have a yearly event, capture as much media as possible during your next event. Done right, you will have enough content to power a weekly or monthly podcast. This show then becomes a regular promotion for the next yearly event. Instead of making your PR push a few months before your regular event, you now have a series of regular promotions throughout the year leading up to the event. Your goal here is to be make the yearly event a culmination of a year-long event that you have been fueling using your new media productions. Ideally, by the time you open up ticket sales for your event, the demand will be so high that you will sell out almost immediately. Then you repeat the process, gathering more media at this event to fuel your show for another year.

Build your personal brand

Many of us are in the business of providing information and advice. Too often, we wait until customers come to us for information instead of proactively reaching out to them. In the case of one financial planner, the current mortgage and stock market crises has led to frightened customers rushing to their office to inquire about their portfolios. Imagine how you might allay fears by providing a regular informational update to your clients. When customers are clamoring for information, new media is a great way to provide it.

Providing this information also goes a long way towards building your own brand as an expert in your field. Your audience might begin with your clients, but it can quickly grow to include others who might eventually become your clients. It could even raise your profile enough to bring traditional media outlets like newspapers and television to come seeking your insight.

Content surrounds you and your business. You only need to reach out and capture it when it occurs. Starting a new media program isn’t about creating information out of whole cloth. It is about sharing what you already have and know. Start capturing your content and building your New Media future today.

Link: Prescription 001 – Get A Blog
Link: Prescription 002 – Start/Build Your Email List

New Media Prescription 003 – Capture your content is a post from Careers in New Media and Podcasting

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Stay in touch with everything happening at WelchWrite.com is a post from Careers in New Media and Podcasting

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(The video cuts off a few seconds before I was finished)

New Media Challenge 001 – Introduce yourself is a post from Careers in New Media and Podcasting

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Douglas

Here is the information on the panel…

Panel on the Future of Online Content
June 16th, 2008 — Tiger Team, mytvshow, online video, socialmedia, television

[I'm going to ask my panelists about this eMarketer chart from last year showing advertising spending for online video and projections until 2011. I would like to know if they are heartened or saddened by these projections, and if they think they will remain accurate. Considering that advertisers still spend around $65 Billion a year for television ads, $4 Billion in 2011 is a comparatively small piece of the pie. See Paul La Monica's pithy blog post on these facts.]

I’m moderating a panel on the future of online video content, from the perspective of those who are actually creating online content in a professional manner. I created this panel for the premier of atelevision show I co-created for Tru TV. Rather than go on about my experiences with network television, I thought it more appropriate to look to the future, especially because my primary profession is that of emerging media specialist, not a creator-producer in the entertainment industry. After the panel I will update this post with my thoughts on the bits of wisdom from my panelists.

Panelists include:

Amanda Congdon, the host and executive producer of Sometimesdaily. http://sometimesdaily.com/ and blogger at http://amandacongdon.com
Gilad Lotan – Technologist / Digital Media, Endemol USA -http://endemolusa.tv
Ken LaZebnik from http://www.Strike.tv
Hayden Black of Goodnight Burbank: http://goodnightburbank.com and http://www.abigailsxratedteendiary.com
Michael Pilla of http://www.indieflix.com
Tim Street of http://www.frenchmaidtv.com/
Doug and Rosanne Welch, http://welchwrite.com especially with regard to podcasting

Douglas and Rosanne participating in New Media Panel this evening is a post from Careers in New Media and Podcasting

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Thanks to Fred and the entire Austin group for the link love. (SMILE)

CIPNW gets a mention in the Austin Podcasters Group podcast is a post from Careers in New Media and Podcasting

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TubeMogul.com allows you to upload and describe your video once and then have it uploaded to a wide variety of video sharing sites.

This demo shows the upload and launch process on TubeMogul.com

Demo: Tubemogul.com video distribution web site is a post from Careers in New Media and Podcasting

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My goal with this group is to bring together traditional and new media artists and technicians to foster the creation of new work.

I see so much wasted effort here in Los Angeles and much great creative work that is simply thrown away if it can’t find a place in the traditional media landscape. I have many friends who work on both sides of the traditional/new media world and would love to see them working together to create something instead of spending their lives pitching ideas with little to show for it.

We now have a new, open, market for our creative work and we should seek to exploit it for our benefit. Whether you are trying to create a promo piece for yourself, a show with online distribution of even an idea for a traditional broadcast television show, new media can provide you tools to get your message out to your audience directly.

Join us both online and in-person at New Media Interchange and let’s all make something special!

Please join me for the first meeting of New Media Interchange on Wed, May 28, 2008 at 7pm

The location is Panera Bread in Studio City

Ventura Boulevard
12131 Ventura Boulevard
Studio City, CA 91604
(818) 762-2226 | phone
(818) 762-5566 | fax

They have several good spaces indoors, a large patio and free Wifi.

Please RSVP for the meeting using Upcoming.org

New Media Interchange LA Meeting Tomorrow Night – May 28 @ 7pm is a post from Careers in New Media and Podcasting

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Getting your video productions out to a wide variety of web sites increases your exposure and can help to drive traffic to your web site and advertising revenue.

TubeMogul will take your video and allow you to submit it to 15 different video sites with a few clicks, including the appropriate title, description and keywords.

You need to visit each site at least once to set up your account and profile, but then you enter that login information to TubeMogul and it can submit new videos directly from its interface. As an added bonus, the site also allows you to track all your videos, on all the services in once central location.

Distribute/track your videos from one location – TubeMogul.com is a post from Careers in New Media and Podcasting

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My main goal is to bring folks from traditional media and new media together so we can all benefit. I think that we each have information and skills that others can use.

You can become involved with New Media Interchange by joining our mailing list at:

http://groups.google.com/group/newmediainterchange

and visiting our wiki at:

http://newmediainterchange.pbwiki.com/

The wiki has a Skills Bank page where you can list your skills so others can find the information that they need.

New Media Interchange is growing! Join Us! is a post from Careers in New Media and Podcasting

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