Audio: Create Your Own New Media Projects from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Listen to this clip

Transcript:

Imagine — in the past — when you had to go through a television network or a radio station or a music company or a music producer to get your creativity seen and heard. Today, you can take your creativity from the very beginning and share it with the world. That’s what podcasting, new media, YouTube, and all that is all about. Sharing what you do and how well you do it. Now, I can’t stress enough the need for you to do your own projects. Especially in the entertainment industry. We became convinced over the the years that the only way to have an entertainment career was to have an agent and a manager and a variety of all these people doing things for you. Promotion people and so on and so forth. The fact is, today, it’s much more your own career and a lot of the responsibility for your career falls on you. Yeah, I know, it’s a lot of work and it can be tough at times, but the fact is, no one can care about your career as much as you do. So, why shouldn’t you be the one doing the blogging, the video-ing, the podcasting, the recording of your own music, whatever.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Create Your Own New Media Projects from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

 

Transcript:

Imagine — in the past — when you had to go through a television network or a radio station or a music company or a music producer to get your creativity seen and heard. Today, you can take your creativity from the very beginning and share it with the world. That’s what podcasting, new media, YouTube, and all that is all about. Sharing what you do and how well you do it. Now, I can’t stress enough the need for you to do your own projects. Especially in the entertainment industry. We became convinced over the the years that the only way to have an entertainment career was to have an agent and a manager and a variety of all these people doing things for you. Promotion people and so on and so forth. The fact is, today, it’s much more your own career and a lot of the responsibility for your career falls on you. Yeah, I know, it’s a lot of work and it can be tough at times, but the fact is, no one can care about your career as much as you do. So, why shouldn’t you be the one doing the blogging, the video-ing, the podcasting, the recording of your own music, whatever.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Audio: Showing “What You Do and How Well You Do It” from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Listen to this audio clip

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: Showing “What You Do and How Well You Do It” from New Media Q&A 2015 with Douglas E. Welch

A clip from this longer presentation — New Media Q&A 2015 for UCLA Extension Voiceover Class. Watch the entire presentation here!

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons

More information on Douglas E. Welch and Careers in New Media:

Video: New Media Q&A 2015 for UCLA Extension Voiceover Class

Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.

Links mentioned in this video:

Voiceover: Techniques and Tactics for Success by Janet Wilcox

 iTunes Podcast Directory

Free Blogging Sites
http://Wordpress.com
http://Blogger.com

Royalty Free Music
Kevin MacLeod – http://incompetech.com

Amazon Affiliate Program

Audible.com

Far Lands of Bust

KurtJMac Patreon Page

Rob Paulson and Talking Toons


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More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: Perfect is good. Done is better! from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: Perfect is good. Done is better! from The What, Why and How of Blogging with Douglas E. Welch

 

Transcript:

What I will say, though, and I have to deal with this with podcasters and video a lot, is that the “P” word comes up — Perfection. They want it to be perfect before it ever sees the light of day. it will never be perfect. We all know, perfect does not exist. It is a great goal. It is a great brass ring out there that we constantly keep grabbing for. We are never going to get there. And unfortunately, what happens is, in reaching for that brass ring all the time, they never do anything. They totally abandon all the benefits they might get from all forms of new media — whether its blogging or podcasting, whatever — waiting for perfection. And I always say — I have a theater degree, that’s the degree I graduated college with. I worked in the costume shop as part of my theater degree. And we had a costume designer who was very fond of saying, “Perfect is good. Done is better! The actor has to go on stage wearing something. So if that stitch isn’t quite right, you know what? We’ll pin it. They have to go out there now.” That is something I took to heart back in the early 80’s when I was in college. Yeah, perfection is something we reach for, knowing we’ll never get there, but up until the point — we search for perfection up until the point where it prevents us from actually doing something. So, that is the balance you have to strike. You have to find that balance of “it’s not perfect, but it’s good enough. It presents my ideas clearly enough and to just try to avoid the analysis paralysis of “it’s not good enough. It’s not good enough,” and work around that because that is a very common problem that we run into.


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Video: New Media 101: Blogs as a place for your stuff from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Blogs as a place for your stuff from The What, Why and How of Blogging with Douglas E. Welch

Transcript:

The other thing you can do with blogging, too, is blogs give you — is anyone familiar with George Carlin — they give you “a place for your stuff.” Too often, with our web sites, it’s like “Oh, I want to put up these photos but I have to figure out how to a make a gallery page and I’ve got to format all the pictures and …” Now, you don’t. With a blog, a blog gives you a ready-made place — and by typing to other services on the Internet like Flickr for photo sharing, and YouTube for video sharing, whatever — you suddenly now have the ability to put something up on YouTube — a little short video you took. You take that little embed code that they give you. How many people have seen the embed code there? You hop over to your blog and go, paste. Publish. That video is now on your web site. It’s now on your blog and everybody can read it. It’s not that hard. This is what I try to reinforce with people all the time. It’s not that difficult. It’s not that hard and I hope that if you dive into this, I hope that you will see that, by using these others services. The Internet world has become so much simpler over the last even 5 years compared to what we had to face early on of — I mentioned ftp and command lines — Oh, I need to upload this so ftp (space) login and ok — it was, if not difficult, it was cumbersome. Nowadays, especially with the advent of blogs, it is so much easier, because all these sites exist. YouTube and Flickr and Picasa and other sites that simply say, “Oh, ok, you sent your content up to us, that’s great. Where do you want to use that?” I want to us it there and I want to use it here and I want to use it here and I want to use it on Facebook and…you can put it everywhere from that one source.


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Video: New Media 101: Effective Reblogging from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: Effective Reblogging from from The What, Why and How of Blogging with Douglas E. Welch

 

Transcript:

The other thing that is great about blogs — you should be reading other blogs as well, which a lot of you probably are, whether you realize you’re reading a blog or not, you probably are. One of the great things you can do is, what we call, reblog and that doesn’t simply putting that blog post on your blog and saying, “Hey, isn’t this net!” I don’t care necessarily about that blog post you’re putting up there. Yes, the information is interesting — the reason you put it on your blog is to give me your take on that information — taking a news story of the day and giving me your, unique thoughts and ideas about that topic. If you look at my blog, you’ll often see I do tend to reblog fairly frequently, but I try to my darndest to make sure I have a good paragraph up top that explains my thoughts about why this was important and interesting to me and what my thoughts are about that particular topic. Why it caught my eye and why I put it in my blog to share with all my readers. 


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Video: New Media 101: Capturing the Content You Already Have from from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Transcript:

A lot of the pushback I get on blogging from people is “It’s too much work. I can’t add all that work. Oh my god, I’ve got to update every day. I can’t do that. That’s too much extra work” And I tell them, it isn’t extra work. Your goal is to simply capture what you are already doing. The fact is, each and every one of us creates content every single hour of every single day. The trouble is, for most of that content, we throw it away. We don’t capture it. We dont’ sit down and write a 4, 5 sentence paragraph of “Wow. I had this problem and this is how I solved it” — and post that to the blog. It just evaporates. This is why people think, “Oh gosh, it’s so much extra work. I have to sit down and look at the blank page and write.” Which is probably secondary to standing up in front of people as one of the biggest fears that a lot of people have. “What do you mean I’ve go to write? I’ve got to write a paragraph. Oh my god, I can’t do that.” The fact is you’re already doing it. What you need to do is capture it. And that means, capturing a 4 to 5 to 6 sentence paragraph of how you solved a particular problem you were faced with today. How you addressed a particular issue for a client.


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Video: A squirrel in the garden hyperlapse – Dog Days of Podcasting 2014 – 29/30

Audio: Trolls - End of the Day with Douglas E. Welch - Dog Days of Podcasting 2014 - 16/30

Video: A squirrel in the garden hyperlapse - Dog Days of Podcasting 2014 - 29/30

 

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Previously in the Dog Days of Podcasting 2014:

What is the Dog Days of Podcasting?

“Essentially, it is a challenge to do a podcast for 30 days in a row.

In 2012 Kreg Steppe was looking to give himself a little push in regards to recording his own personal podcast since he wasn’t recording it very often. That turned into a challenge for himself to record a show everyday for 30 days believing that after 30 days it would turn into a habit. Once it was mentioned to Chuck Tomasi he took the challenge too and they decided it would be a great idea to record starting 30 days before Dragon*Con, culminating with the last episode where they would record it together when they saw each other there.”

Video: New Media 101: Gain permission to enter people’s lives from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: Gain permission to enter people's lives from The What, Why and How of Blogging with Douglas E. Welch

Transcript:

Your goal in having a blog, in having a podcast, in having a web site, is to gain people’s permission to speak to them on a regular basis. This does not mean spamming them and hoping they read your message. This is getting their permission. One of the adjuncts of a blog is — there is this thing called an RSS feed. Have people heard of RSS feeds? it’s basically a machine-readable version of your web site — of your blog that automatically gets updated that people can then subscribe to in an RSS reader. It sort of looks like an email program. It’s an RSS reader that can then tell them whenever you publish something new. They don’t have to come to your web site saying, “Is there new information? Is there new information? Is there new information?” It comes to them. What that means is, that’s one way for them to give you their permission to you for you to come into their life whenever you have anything interesting to say. Which I always add on, please make sure you have something interesting to say. That’s actually less of a criteria — less of a stumbling block — than you might think.

 

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Video: New Media 101: What do you blog about? from The Why, What and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

 

Transcript:

What do you blog? It sounds ridiculous. It sounds a little silly, but the fact is — everything. By that I mean, everything that means something to your clients. First of all, one of the craziest rules about the Internet, which goes totally against modern mainstream mass media is — you actually no idea who your audience is. You can’t say — you may say, “Aw, I’m going to target males 25 to 35 with this much income.” It doesn’t really matter, because these days, outside of mass media, your audience had to find you — going back to the search engines again. It’s your job to put stuff out there so that people can stumble upon you. There’s actually a web site called StumbleUpon you might played around with a little bit. It is by putting your information out there that you allow people to stumble upon you. You want to get your message out there so that when people are searching on accounting, up you pop. When they’re talking to a friend, their friend will say “Oh here’s a great web site I found about that and pass that along. 

 

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Video: New Media 101: Where should you “advertise”? from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Where should you
 

Transcript:

We talk about advertising a lot in the podcasting world and the blogging world and the web world and I often use the analogy of if you are, you have an alpaca farm up in Northern California and you make the world’s best, finest alpaca yarns. Where should you be spending your advertising dollars? Are you going spend your advertising dollars during CSI at 9 o’clock on CBS where less than 1% of the audience wants to hear your message? Or are you better off advertising on a knitting blog or a knitting podcast of which there are probably at least 35 of them a last count I saw in the iTunes Podcast Directory – where 99% of the people want to hear your message. That’s what the power of blogging, the power of web sites, the power of New Media brings to you. it’s talking to the people who want to hear your message. In fact, through the search engines, they’re seeking you out. They’re coming to your site saying, “Oh, they do accounting consulting. They do computer consulting. They do life coaching. Through a search engine they found your web site. The trouble is, your web site has to be out there telling people that’s what you do so that the search engine find you and presents your results to these people so that they can then come to your web site. 

 

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Video: New Media 101: New methods of making your work visible from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

http://welchwrite.com/cip/2014/07/31/video-new-media-101-visibility-for-your-work-is-the-best-seo-from-the-what-why-and-how-of-blogging-with-douglas-e-welch/

Transcript:

Last year for me was the year of visibility. That was my focus for the last year. That was the focus that I was sharing with everyone last year. You can be the best consultant, the best accountant, the best computer person, the best plumber, the best whatever, but if people don’t know what you do, it dos you absolutely no good. you are working a vacuum. Blogging is one way — along with podcasting and online video sharing and other forms of new media to gain visibility for what you do. Ok? The other important part is getting your message out to the people who want to see it and hear it. Too often we rely on other people to get our message out for us. Frankly,that’s because that’s the way technology works. If we wanted to get press coverage, we had to go to — the press. You had to get in the newspapers. You had to get on television. You had to get on radio. You had to get on the talk shows, whatever. That was your only method of getting out to people. For the first time ever in the history of media, as we know it. Since cuneiform tablets said, you know, “Joe is a favorite of the king today” or whatever. We now have the ability to take our message directly to the people who want to hear it. 

 

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Video: New Media 101: Visibility for your work is the best SEO from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

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Video: New Media 101: Visibility for your work is the best SEO from

Transcript:

Why do you do it? we;;. first of all, to feed the search engines. My joke is — you may hear the term Search Engine Optimization. there are company’s out there — some of you may actually be doing this for people — of where you try to improve their search engine ranking. My joke is, my method of Search Engine Optimization is to bury Google in data. Ok? If you search on Douglas E. Welch. If you search on Doug Welch. I am the first hit in Google for Douglas Welch. I am the second hit for Doug Welch. That is a pretty common name. I know, because I see all the other Doug Welch’s that pop up. I dont’ do any gaming. I don’t do anything special. I don’t really thing about it that much, but what I do do is when I have something to say, I make sure it gets on one of my blogs. I put it out there. Google indexes it. It knows more about me because I put more out there. That actually is one of your first goals in a blog. It is to simply get more information out there. Why? Visibility for what you do and how well you do it.

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Video: New Media 101: What are search engines looking for? from “The Why, What and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

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Video: New Media 101: What are search engines looking for?  from
 

Transcript:

The fact is, the search engines actively try to prevent from gaming the system and so they hide their algorithms — the way they rank people behind, inside a “black box.” We don’t know actually what’s going on inside of that black box. We can make some assumptions and that assumption that I just gave you is one, which is, it seems to be through, you know, if you we study our stats and everything else, the more often we update our web sites, the more likely that search engine is going to come back and reindex our site. Because it learns. It says, “Wow, this site is updated on a daily basis. I need to go back there every day.” And you can actually text this. You may know that there are ways of putting in searches in Google — a system called Google Alerts — you can actually put in a vanity search and say put in your company name, put in your personal name, whatever. You’ll actually see then, when you post something, you’ll see an alert come back once Google has indexed that site and, in my case, I know that can post something on one of my blogs today and, within about 3-4 hours, I will see the result come back. So, I can, through kind of a weird way of testing, actually see that, Dang, that GoogleBot came around about every 4 hours and just taps my site. If you check your log files for your web site — which a lot of people don’t actually monitor their web sites and their analytics and analyze their log files — in your log files you can actually see every time, when one of these search engine “bots” comes and indexes your site. It’s another thing to kind of be aware of.

 

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Video: New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

Part of the New Media 101/Blogging 101 series…

Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

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Wga toot your own horn panel

This a clip of my segment during this talk at the WGA (Writers Guild of America West) – Toot Your Own Horn: Self-Promotion In The Digital Age

WGA Panel entitled “Toot Your Own Horn,” with Writers’ Program alum Zoanne Clack (Grey’s Anatomy), and moderated by Writers’ Program Instructor Bill Taub, offers great insight into promoting yourself as a writer.

“TOOT YOUR OWN HORN: SELF-PROMOTION IN THE DIGITAL AGE”

In these challenging times, it is imperative that writers take control of their own careers. Be proactive, “do it yourself,” especially regarding publicity and marketing. Technology has swiftly changed, providing writers with new avenues to promote themselves and their work. Have you tapped in?

A DIY panel features publicist Henri Bollinger, president of the Entertainment Publicists Professional Society, discussing personal publicity vs. when to bring on a “professional”; screen and TV writer/author/award-winning columnist W. Bruce Cameron (8 Simple Rules, A Dog’s Purpose); Zoanne Clack (Executive Producer — “Grey’s Anatomy” and former Writers’ Program student), Gregg Kilday (film editor at The Hollywood Reporter); psychotherapist Rebecca Roy (TheIndustryTherapist.com) to broach writers’ resistance to self-promotion; and independent new media consultant Douglas Welch (also a Writers’ Program instructor) addressing new media and social marketing platforms.

Panel followed by smaller hands-on breakout sessions. Moderated by Bill Taub.

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Video: New Media 101: A Blog is a Template for Your Web Site

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

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New Media 101: A Blog is a Template for Your Web Site
 

Transcript:

Blogging is at its very heart, a web site, like every other web site. Google’s a web site. My web site’s a web site. You web site’s a web site. A blog is just simply one way of presenting a web site. It is a web site, but easier. That’s what I try to tell people everyone about it. The fact is, with a blog — I often describe a blog as being like a piece of boilerplate letterhead. Where, you know, you have the company name, your logo, the address, all printed, then you print on that letterhead.

A blog is very similar, but for your web site. It’s designed on a template. Its designed on all your typical information is around the outside frame and the, if you want to put something new up — you want to put new content up — you want to announce a new press release, you want to have some new piece of information there, you can easily go to one page, much like a word processor, you type or cut and paste into that site what you want, hit publish and it’s on your web site.

 

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New Media 101: Why don’t we update our web sites? from “The Why, What and How of Blogging”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

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New Media 101: Why don't we update our web sites? 

Transcript:

Our web sites are arid fields of old information, in most cases and the reason is — it’s not your fault — it really isn’t. It’s technology’s fault. It’s people like me who can’t write — or couldn’t write — systems that allowed you update your web sites easily.

If you have to bring up Dreamweaver. If you have to bring up a web site editor program to edit your web site, guess what? You will never update your web site. (indistinct audience comment) If you have to bring up a huge program and actually edit static pages, you’re probably not going to update your web site. Simply because it is too difficult for your average person.

 

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Video: New Media 101: Where do you find content? from New Media Question Time

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Nm101 where content
 

Transcript:

You need to capture ideas as they occur to you, because we tend to throw away lots of content every day. We simply have a great idea on our walk or in the shower, whatever, and don’t capture it and it’s gone. It’s very rare that you get those ideas back unless there’s similar stimulus to trigger them again. Most times, they just kind of go down the river of thought and you never think about them again.

Integrate it into your life. Think about those questions that come into your life that you’re answering for other people. Think about the opinions that you’re being asked for at a party, at a dinner, by friends, by family. What are your opinions? Maybe that’s worth sharing in your podcast, if it’s on the topic of your podcast. Read the news. Read your RSS feeds. Read blogs. Check out stuff on the Internet. Set up Google News Alerts to trigger you with — to send you email when there’s a new news items on your topic. I’ll think you’ll be surprised how much content is really out there and how much information is available to you to draw upon to use in your own shows.

We have so many tools at our fingertips today that simply weren’t available 10 years ago. It’s easy to go out and shoot a video — of very high quality. It’s easy to go out and record audio of very high quality. We carry a little movie studio — for the most part — a little audio studio, in our pockets these days, along with a camera, a video camera, and a ton of other tools. There’s really no reason for you not to be marketing yourself every single day because the tools are there. The tools are no longer your limitation. It still tends to be our own limitations about marketing that hold us back.

One of things I recommend to people, too, is to get good at grabbing the content that you already create. If I’m at a museum and I’m visiting and looking around the collection, I’ll take photos. I’ll take some video. I’ll maybe do some audio. I’m going to be there anyway. I’m going to be engaging in activity anyway. It’s not like I made a special trip out there or anything like that. I’m already there doing the event. Why wouldn’t I capture some of the content from that event to later share on my blog, on my podcast, whatever? I see a lot of people who don’t do that. They go off and do some very cool things, but then they don’t capture anything to share with their friends, their family, and their audience, later.

 

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