Noted: WordPress 3.9.2 Security Release Out, Immediate Update Recommended via Search Engine Journal

WordPress 3.9.2 Security Release Out, Immediate Update Recommended via Search Engine Journal

WordPress 3.9.2 Security Release Out, Immediate Update Recommended via Search Engine Journal

WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately.

This release fixes a possible denial of service issue in PHP’s XML processing, reported by Nir Goldshlager of the Salesforce.com Product Security Team. It was fixed by Michael Adams and Andrew Nacin of the WordPress security team and David Rothstein of the Drupal security team. This is the first time our two projects have coordinated joint security releases.

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Noted: Google’s HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations via TechCrunch

Google’s HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations via TechCrunch

Google’s HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations via TechCrunch

Last September, Google launched Web Designer, a free tool for Mac, Windows and Linux that makes it easy for anybody to build interactive HTML5 sites and ads. Since its launch, Web Designer got a couple of minor updates, but today’s release is the first major update in a long time and brings quite a few new features to the software.

The company says that ads built with Web Designer have now been seen over 2.5 billion times. The majority of users (72%) are outside of the U.S. and 20% are returning users.

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Noted: Keeping Readers Interested: 17 Things to Write About on Your Company Blog via Search Engine Journal

Keeping Readers Interested: 17 Things to Write About on Your Company Blog via Search Engine Journal

Keeping Readers Interested: 17 Things to Write About on Your Company Blog via Search Engine Journal

A company blog is a great way to engage your customers, showcase your company and demonstrate your industry expertise to prospects. However, you have to provide useful, engaging content for the platform to have real use.

Good blogs are a goldmine of value for both your readers and your company. To learn what successful online writers include on their company blog, we asked 17 startup founders and YEC members for suggestions.

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Video: New Media 101: New methods of making your work visible from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

http://welchwrite.com/cip/2014/07/31/video-new-media-101-visibility-for-your-work-is-the-best-seo-from-the-what-why-and-how-of-blogging-with-douglas-e-welch/

Transcript:

Last year for me was the year of visibility. That was my focus for the last year. That was the focus that I was sharing with everyone last year. You can be the best consultant, the best accountant, the best computer person, the best plumber, the best whatever, but if people don’t know what you do, it dos you absolutely no good. you are working a vacuum. Blogging is one way — along with podcasting and online video sharing and other forms of new media to gain visibility for what you do. Ok? The other important part is getting your message out to the people who want to see it and hear it. Too often we rely on other people to get our message out for us. Frankly,that’s because that’s the way technology works. If we wanted to get press coverage, we had to go to — the press. You had to get in the newspapers. You had to get on television. You had to get on radio. You had to get on the talk shows, whatever. That was your only method of getting out to people. For the first time ever in the history of media, as we know it. Since cuneiform tablets said, you know, “Joe is a favorite of the king today” or whatever. We now have the ability to take our message directly to the people who want to hear it. 

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: Visibility for your work is the best SEO from “The What, Why and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Visibility for your work is the best SEO from

Transcript:

Why do you do it? we;;. first of all, to feed the search engines. My joke is — you may hear the term Search Engine Optimization. there are company’s out there — some of you may actually be doing this for people — of where you try to improve their search engine ranking. My joke is, my method of Search Engine Optimization is to bury Google in data. Ok? If you search on Douglas E. Welch. If you search on Doug Welch. I am the first hit in Google for Douglas Welch. I am the second hit for Doug Welch. That is a pretty common name. I know, because I see all the other Doug Welch’s that pop up. I dont’ do any gaming. I don’t do anything special. I don’t really thing about it that much, but what I do do is when I have something to say, I make sure it gets on one of my blogs. I put it out there. Google indexes it. It knows more about me because I put more out there. That actually is one of your first goals in a blog. It is to simply get more information out there. Why? Visibility for what you do and how well you do it.

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Video: New Media 101: What are search engines looking for? from “The Why, What and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: What are search engines looking for?  from
 

Transcript:

The fact is, the search engines actively try to prevent from gaming the system and so they hide their algorithms — the way they rank people behind, inside a “black box.” We don’t know actually what’s going on inside of that black box. We can make some assumptions and that assumption that I just gave you is one, which is, it seems to be through, you know, if you we study our stats and everything else, the more often we update our web sites, the more likely that search engine is going to come back and reindex our site. Because it learns. It says, “Wow, this site is updated on a daily basis. I need to go back there every day.” And you can actually text this. You may know that there are ways of putting in searches in Google — a system called Google Alerts — you can actually put in a vanity search and say put in your company name, put in your personal name, whatever. You’ll actually see then, when you post something, you’ll see an alert come back once Google has indexed that site and, in my case, I know that can post something on one of my blogs today and, within about 3-4 hours, I will see the result come back. So, I can, through kind of a weird way of testing, actually see that, Dang, that GoogleBot came around about every 4 hours and just taps my site. If you check your log files for your web site — which a lot of people don’t actually monitor their web sites and their analytics and analyze their log files — in your log files you can actually see every time, when one of these search engine “bots” comes and indexes your site. It’s another thing to kind of be aware of.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Noted: Follow What Interests You With New Pinterest Category Pages via Search Engine Journal

Follow What Interests You With New Pinterest Category Pages via Search Engine Journal

Follow What Interests You With New Pinterest Category Pages via Search Engine Journal

Today, Pinterest announced an update to its category pages. Each category page now has a whole new selection of related interests to browse through. You can also follow specific categories to get Pins from other like-minded users delivered to your home feed.

For example, if you go to Outdoors category you’ll now see related interests like Hiking, Camping and Running spread out across the top of the page.

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More book on Pinterest on Amazon.com


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Noted: Official Google Analytics App Released For iPhone via Search Engine Journal

Official Google Analytics App Released For iPhone via Search Engine Journal

Official Google Analytics App Released For iPhone via Search Engine Journal

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android. The iPhone app comes with everything you’d expect if you’ve ever used the Android version. Along with real-time and time-based reports, you can also use the app to view behaviors, conversions and more. An official app is a welcome alternative to the third-party apps that Google Analytics users have had to use up until this point. The official app takes full advantage of the sign-in features in Gmail, Google+ and the standard Google app for iOS. Not to mention the design matches the other Google apps for iOS.

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Find more books on Google Analytics on Amazon.com


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Noted: How to Reduce Your Site’s Bounce Rate via Search Engine Journal

How to Reduce Your Site’s Bounce Rate via Search Engine Journal

How to Reduce Your Site’s Bounce Rate via Search Engine Journal

The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use.

A high bounce rate says your website attracts a large number of visitors who are not your potential customers or what you are selling is not relevant to them.

It is a signal that your website and your marketing strategy needs a serious redesigning.

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Find New Media-related products in The WelchWrite Bookstore


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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Video: New Media 101: Why update a web site regularly? from “The Why, What and How of Blogging” with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

Video: New Media 101: Why update a web site regularly? from
 

Transcript:

Why do we want to update our web sites every single day? The fact is, there are a number of reasons for that. First and foremost is, if you haven’t realized it already, most of the hits to your web site today do not come from people sitting down at their computer and typing in www.blahdeblah RETURN. If you’re like me and most people, 90% plus of the hits of the people that come to your web site come there through a search engine. Ok?

Now, search engines — Google being one of the better known ones — they have a variety of criteria of how they rank web sites in search results. One of the foremost ways they rank information is, how current is it? AND how often is is updated. Well, guess what? Blogs give you a way to feed these search engines a constant stream of new information — that’s constantly being updated. And the more you update your blogs, the more often the Google searchbot will come through your web site and check it for information.

 

Previously on New Media 101/Blogging 101:

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Noted: No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients via CopyBlogger

No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients via CopyBlogger

Blog strategy

You sit down at your desk.

You start your computer.

You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul.

Why is your number of email subscribers still so low?

Why aren’t readers flocking to your blog?

And when will those business inquiries finally arrive?

We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?

Should you cross your fingers and keep plugging away? Hope that your readership will snowball? Pray that business inquiries will soon flood your inbox?

You need a new blog strategy, not wishful thinking.

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Video: New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

Part of the New Media 101/Blogging 101 series…

Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”

Watch the entire presentation

Wga toot your own horn panel

This a clip of my segment during this talk at the WGA (Writers Guild of America West) – Toot Your Own Horn: Self-Promotion In The Digital Age

WGA Panel entitled “Toot Your Own Horn,” with Writers’ Program alum Zoanne Clack (Grey’s Anatomy), and moderated by Writers’ Program Instructor Bill Taub, offers great insight into promoting yourself as a writer.

“TOOT YOUR OWN HORN: SELF-PROMOTION IN THE DIGITAL AGE”

In these challenging times, it is imperative that writers take control of their own careers. Be proactive, “do it yourself,” especially regarding publicity and marketing. Technology has swiftly changed, providing writers with new avenues to promote themselves and their work. Have you tapped in?

A DIY panel features publicist Henri Bollinger, president of the Entertainment Publicists Professional Society, discussing personal publicity vs. when to bring on a “professional”; screen and TV writer/author/award-winning columnist W. Bruce Cameron (8 Simple Rules, A Dog’s Purpose); Zoanne Clack (Executive Producer — “Grey’s Anatomy” and former Writers’ Program student), Gregg Kilday (film editor at The Hollywood Reporter); psychotherapist Rebecca Roy (TheIndustryTherapist.com) to broach writers’ resistance to self-promotion; and independent new media consultant Douglas Welch (also a Writers’ Program instructor) addressing new media and social marketing platforms.

Panel followed by smaller hands-on breakout sessions. Moderated by Bill Taub.

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Noted: 5 Reasons to Blog via Ms Ileane Speaks

5 Reasons to Blog via Ms Ileane Speaks

via Ms. Ileane Speaks


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

Video: New Media 101: A Blog is a Template for Your Web Site

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: A Blog is a Template for Your Web Site
 

Transcript:

Blogging is at its very heart, a web site, like every other web site. Google’s a web site. My web site’s a web site. You web site’s a web site. A blog is just simply one way of presenting a web site. It is a web site, but easier. That’s what I try to tell people everyone about it. The fact is, with a blog — I often describe a blog as being like a piece of boilerplate letterhead. Where, you know, you have the company name, your logo, the address, all printed, then you print on that letterhead.

A blog is very similar, but for your web site. It’s designed on a template. Its designed on all your typical information is around the outside frame and the, if you want to put something new up — you want to put new content up — you want to announce a new press release, you want to have some new piece of information there, you can easily go to one page, much like a word processor, you type or cut and paste into that site what you want, hit publish and it’s on your web site.

 

Previously on New Media 101/Blogging 101:

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Noted: Wordfence Security Plugin for WordPress via The Many Faces of Mike McBride

Wordfence Security Plugin for WordPress via The Many Faces of Mike McBride

Wordfence

One of the challenges of hosting your own site and using WordPress is security. As WP has gotten more and more popular, it has become a huge target for hackers of all sorts. I’ve had my own fair share of old installations getting hacked and causing problems for live sites, rogue files, brute force login attempts that create a denial of service, DOS attacks against XMLRPC, and so on over the years.

Recently, I came across a mention of a security plugin called Wordfence and decided to try it out. It scans your install for any changes made to the WordPress core, theme and plugin files by comparing them to the original from the WordPress codex. 

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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New Media 101: Why don’t we update our web sites? from “The Why, What and How of Blogging”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation

New Media 101: Why don't we update our web sites? 

Transcript:

Our web sites are arid fields of old information, in most cases and the reason is — it’s not your fault — it really isn’t. It’s technology’s fault. It’s people like me who can’t write — or couldn’t write — systems that allowed you update your web sites easily.

If you have to bring up Dreamweaver. If you have to bring up a web site editor program to edit your web site, guess what? You will never update your web site. (indistinct audience comment) If you have to bring up a huge program and actually edit static pages, you’re probably not going to update your web site. Simply because it is too difficult for your average person.

 

Previously on New Media 101/Blogging 101:

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Noted: The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity via Social Media Today

The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity via Social Media Today

Ifttt

IFTTT is one of our favorite tools (and one that I’d imagine you might love as well). We use IFTTT in a number of neat ways here at Buffer, and there are loads of different options available through IFTTT for powering up your social media marketing. I thought I’d share a few of our favorites and some that might help you work smarter, too.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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Noted: Broken Link Checker for WordPress from The Many Faces of Mike McBride

Broken Link Checker for WordPress from The Many Faces of Mike McBride

Brokenlinks

After 12 plus years of blogging, I’m sure that you can imagine that there must be a lot of links that I’ve shared that may not actually go anywhere any longer. That is true, but I never really knew how true until I grabbed a copy of the WordPress plugin Broken Link Checker.

I installed it over on my child abuse survivor blog, and out of curiosity I went ahead and let it do it’s things.

Sure enough, it found a few hundred broken links and presented them all to me in a list, like you see below.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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Subscribed 50: Gardenista

Gardenista

Sourcebook for cultivated living

Gardenista

I only recently subscribed to Gardenista, after seeing some of their articles in other blogs and sites. I have especially loved their “Garden Visit” series which takes you lovely photographic tours of gardens all over the world — most of which I have never heard of before.

The site also posts writing on food, garden DIY projects, design and more.

Subscribe to Gardenista

 What are some of your favorite Subscriptions? Share them here in the comments!


Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Noted: This New Tool Will Make Your Articles Effortlessly Tweetable from The Buzz Bin

This New Tool Will Make Your Articles Effortlessly Tweetable from The Buzz Bin

Tracy interview

Whether you love it or love to hate it, the New York Times is the king of digital journalism for a simple reason: it’s always innovating. Beyond making “snowfall” a verb, the so-called Gray Lady has in recent months overhauled its website, introduced new revenue streams, produced a viral video based verbatim on a deposition, bought its own native ads, launched an explainer microsite, and built a suite of apps. And that’s all before last week’s release of the paper’s internal “innovation report,” which has been called “one of the key documents of this media age.”

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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