IBM Consumer Study: Internet Rivals TV as Primary Media Source – Media Buyer Planner

While I have seen a lot of anecdotal information regarding this trend, it is always good to see some harder figures.

Much as I said in an earlier post on podcast parity, this paragraph seems to validate my thinking…

“TV and the internet are now essentially on an equal footing as entertainment sources, with consumers turning to online destinations like YouTube, MySpace, Facebook, games, or mobile entertainment.”

Original article:

IBM Consumer Study: Internet Rivals TV as Primary Media Source – Media Buyer Planner IBM Consumer Study: Internet Rivals TV as Primary Media Source

Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies, according to a new IBM survey of consumer digital media and entertainment habits, reports MarketingCharts.

(Continues)

(Via Chris Brogan.)

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