You have probably heard of the term, The Long Tail if you have any interest in new media at all. This important book laid out the concept of “Why the Future of Business is Selling Less of More.” I have been meaning to read it for myself, after hearing others quote from it and use it to reinforce their thoughts on new media. I finally had a chance to pick it up from the library this week and read it in about 5-6 days,
I think you need to read this book instead of reading my half-baked summary of its contents. There is much to get you thinking and plenty of support for starting your own “long tail” projects.