Take a moment to look around you while you read this column or listen to the podcast. Take in all your surroundings. Notice the clothes you wear, the furniture in your office, the books on your bookshelves. Look at the art on your walls, the DVDs near your player. Now, consider what all this says about you. Do all these things represent a unique individual or could this be the home or office of the mythical “Everyman”? Do these items present you as someone special or yet another cog in the world’s machinery?
The fact is, the nature of the modern advertising world and the nature of our corporate work within that world is to make us all like those around us. Where we once started out with all sorts of unique points and edges and curves, the world slowly grinds these off, often leaving us as round and smooth as everyone around us. There was a time, though, when we truly saw ourselves as unique individuals in the world. Long before kindergarten, peer pressure, high school, job interviews, and years of work, we once reveled in our individuality, our uniqueness. There was no other Doug, Rosanne, Jenny, Tracy or Jennifer quite like us.
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