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Home > Creativity, Elsewhere, Shared, Tips > Noted: Brainstorming Doesn’t Work; Try This Technique Instead via Fast Company

Noted: Brainstorming Doesn’t Work; Try This Technique Instead via Fast Company

July 29th, 2014

Brainstorming Doesn’t Work; Try This Technique Instead via Fast Company

I found that brainstorming within a Google Doc when people are dispersed geographically can yield some similar results to this tip, probably for the same reasons. It is certainly worth trying out the next time you need to generate some new, great, ideas.

Douglas E. Welch

Brainstorming Doesn't Work; Try This Technique Instead via Fast Company

Brainstorming, in its current form and by many metrics, doesn’t work as well as the frequency of “team brainstorming meetings” would suggests it does.

EARLY IDEAS TEND TO HAVE DISPROPORTIONATE INFLUENCE OVER THE REST OF THE CONVERSATION.

Sharing ideas in groups isn’t the problem, it’s the “out-loud” part that, ironically, leads to groupthink, instead of unique ideas. “As sexy as brainstorming is, with people popping like champagne with ideas, what actually happens is when one person is talking you’re not thinking of your own ideas,” Leigh Thompson, a management professor at the Kellogg School, told Fast Company. “Sub-consciously you’re already assimilating to my ideas.”

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More brainstorming resources from Amazon.com


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

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