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Home > Audio, Podcast > Archive: Sales is Everything – December 17, 2004

Archive: Sales is Everything – December 17, 2004

January 30th, 2008

(This podcast is pulled “from the archives” and presented here as a service to more recent listeners — Douglas)

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[audio:http://welchwrite.com/dewelch/ce/2004/audio/co041217.mp3]

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Yes, that’s right, “sales” is everything. Business experts like Tom Peters preach it, industry pundits carry on the charge, even I know this is true, but taking it to heart and integrating this thought into my business is a troublesome task. I bemoan the past when…was it ever true?… there were sales people and everyone else. If you worked in development, technical support or any other aspect of business, you didn’t have to think about sales. It was something that the “Sales guys” did. This would be my dream world, but dreams don’t put food on the table.

This Friday: February 1, 2008: Without risk we all stagnate


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